Have you seen these four color squares? Microsoft after 25 years finally changed its company logo from typeface to four color squares along with its typeface. We all are familiar with the four color squares organized in a two-by-two matrix seen in earlier versions of the Windows logo along with the term Microsoft in a lightweight, sans serif font called Segoe.
Microsoft says it is excited for its new logo. “It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change.”
The explanation provided by Microsoft to have a four color squares in its new logo is that they would like their all products and solutions delivering an acquainted and smooth experience for their all users.
The reviews collected so far, quite a few consider the company has a winner using the fresh logo’s simplicity, block layout, other people declare it’s too tedious. Well-liked logos have both of these aspects in common – distinctive and simple. Precisely what is important to find out here is that logos facilitate customers determine a company. The more distinctive a logo is, the more prominent it becomes. In case of Microsoft, the logo design is simple, but not distinctive. It must be uncommon enough to recognize. Those four squares – it’s very frequent. It has no movement; it’s even not dynamic by any means.
However, if we take a look at Windows 8’s logo, it is designed in the Metro style that is seen as broad use of consistently colored squares and rectangles. It is quite simple too yet effective. The angled squares made it dynamic and showing movement.
The Simplification in the Microsoft’s new logo can be declared as a step up the correct direction, but the problem is that those four squares remind of their Windows product logos. We can say that the new logo is a simply an aspect in Microsoft’s offer to re-create itself with Windows 8 as they have declared this year an exciting year for Microsoft in which they prepare to release new versions of nearly all of our products.
Ultimately, Microsoft is very hopeful to gain the market with its new logo and declaring this as the new era for Microsoft.
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