Front of pack design for line of sparkling organic health and hydration beverages. 3 flavors with fruit illustration, 12oz sleek can
logo already exists. Deliver 3 renders and adobe illustrator files. front of pack only
susanbev got their new packaging or label by running a design contest:
Front of pack design for line of sparkling organic health and hydration beverages. 3 flavors with fruit illustration, 12oz sleek can
47
design entries
Experienced designers from around the world will contribute numerous concepts to you.
7
designers
Collaborate with skilled and professional packaging & label designers to turn your ideas into reality.
1
winner
Choose your preferred custom packaging or label design (or even two or three!), and the design will be exclusively yours.
It all began with a design brief.
The designers were able to grasp their design style quickly and interactively, resulting in a packaging or label that precisely captured their needs.
Brand: recoup
Industry: Food & Beverage
Contest Description:
3 flavors
- watermelon blood orange
- pineapple passionfruit
- lemon lime
Here is what needs to be on front of pack in order of importance
- Flavor name and illustration of fruit (they don't have to be next to eachother)
- recoup brand logo
- "prebiotic beverage"
- "real ginger + electrolytes"
- "sparkling"
- USDA Organic logo (should be prominent)
- "gut-healthy hydration"
- (ROA regenerative organic alliance logo (can be smaller or less prominent))
- "regenerative" (should appear near the ROA logo)
- vibrant color on most of the can
- easy to read and understand, clear communication hierachy.
- illustration style that is modern, premium and appealing. The two main flavors of each should be included in the illustration. Ginger can be included too but does not have to be since it can be hard to make it look appealing and recognizable. Pitaya foods is an example of an illistration style that I like but would need to work on the small scale of a can https://www.pitayafoods.com/collections/powder-packs
- the bottom 3rd of the can can easily get covered, so more important info should be near the top 2/3 of can
- illustration files in adode illustrator that can be edited.
Our target is an older Gen Z/ young millenial female who cares about what they put in their body, but is not super strict, she does yoga/soul cycle/ workouts, she wants stuff that is delicious and healthy. Cares about organic, but is looking for flavor and function.
I like modern vibrant illustrations that look unique to the brand. Should not be so modern as to look private label/ simple and bare.
We like out current color palettes for watermelon blood orange Vibrant but not fake. CMYK Pink C:0 M:90 Y:27 K 0 , C:0 M:84 Y22 K:0 orange CMYK: C:0 M:52 Y:78 K:0, C:0 M:51 Y79 K:0,
also liked our current lemon lime colors.
susanbev worked closely with designers to polish their ideas.
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