1) The business’ name is definitely the idea for many wonderful logos!
See the logos of Apple, FireFox, Taco Bell, Shell. What all of these have in common?
All these logos have an distinguishing object proportional to the name. This method shows its very own positive aspects and challenges. The results are obvious: it is quite easy to recall the company name simply by looking at the graphical object and it also makes the logo look intelligent. Furthermore, it makes it remarkable. The troubles come up when you have a business identity just like one already available on the market. How would you create your “apple” appear different?
2) You will find logos having a familiar object not from the company name.
Examples: Playboy, Starbucks, Lacoste, Michelin.
These logos come with a recognizable image not associated right to the name of their company. This is actually not less efficient than the prior way, and several successful companies utilize this approach. A few of these logos use a concealed significance or perhaps a story behind them, but if you don’t be aware that story already, it will always be tough to link the facts: why there is an alligator on a fashion garment, exactly? Others could be associated with the enterprise’s area of business. The Michelin Man logo was an excellent achievement. Although it doesn’t have story behind it, it does express the feel of a company making tires filled up with air. Normally, it’s really tough for a designer to produce a recognizable graphic not linked to the company name without having some sort of story or significance behind the concept.
3) Text based logos.
Examples: SONY, Google, Coca-Cola, Ford.
All of those companies have terrific logos. On the other hand, keep in mind that producing a text based logo is considered the most challenging type of logo design. Realize that all of these brands possess a relatively short name that is vital in creating this sort of logo, unless it will likely be large and messy. Yet another difficult task for the designer is to bring up a creative and distinctive font. Text isn’t the easiest thing to make remarkable. Most of the time, these logos are nothing but simply a regular font, or maybe with a slight color or background treatment. The key factor, however, is how awesome their name itself is.
4) The most famous type of logo design is by using one or more characters from the company’s name.
Examples: Facebook, Honda, McDonalds, HP, Baskin Robbins.
Right here is the best and most versatile strategy to design a logo. There are many perks: it is simple to connect with the name, in fact it is accessible to different styles and variations as long as it doesn’t have to be associated with a identifiable symbol. The designer is open to try out different styles as suitable for the business.
5) Free form, the final style; that might also assimilate a few of the aforementioned tactics.
Examples: Adidas, Pepsi, Audi, Intel, Nike.
These logo designs are associated neither to the company name nor to any recognizable object.
The concept here’s an abstract graphic that speaks of the impression the business desires to convey. For instance Nike’s logo is a trendy, sleek graphic. It’s the simplest style for any designer to work on. The designer is devoid of any limitations enforced by object or kind. However it’s quite challenging for the client to choose the logo that is best suited for his business from a range of numerous.
In summary below are some essential guidelines to contemplate:
- Consider to think of a business name that may be related to some type of identifiable image.
- If the name of the business is common and not related to any recognized object, imagine a story or some other kind of identified object that could be ideal for your business and logo.
- In case you have a very distinctive and short company name, the text based logo could be well suited for you.
- When no aforementioned rules pertain to you, utilizing some portion of the name may perform the very best (like one or more letters).
- And lastly the most open style is simply having an abstract graphic linked to the company.
To conclude, when finding a designer to work on your logo, consider these directives first. Not each style can be applied to every business and every company name. If you wish to possess a logo like Sony’s, never go with a name ten characters long. If you’d prefer the appearance of Apple or Lacoste’s logos, think of an idea, name, or story.
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