With the tech world constantly changing, it takes more and more to keep up. Help your business show off its latest developments with a sleek, modern logo that makes sparks fly in your customers’ eyes. Here’s what to expect.
Ever since its establishment in the 1970s, the Technology industry has been a constant source of advanced and sophisticated forms of computing and technology. It has introduced the world to numerous technological breakthroughs and has provided opportunities to many IT-based businesses in supporting the products and services industries immensely.
The Technology industry is still booming and progressing worldwide with a recent focus on communications, networking, design and development and most of all, telecommunications. Just like any other business, a technology firm is also identified by its logo which is a symbol of its corporate image and offering. Technology logos are designed on almost the same concept as other business logos such as individuality, good brand recognition and a visible corporate identity. However, there is one element that makes a technology logo stand out from a logo representing any other industry. A good technology logo would always have an intelligent and crisp design, depicting the fast paced and ever evolving nature of the technology business.
In technology logos, the font is usually simple and balanced. Expressive typefaces and bold characters usually fulfills the requirement of technology logos. The size of the font is standard and easy to read, while the slogan generally highlights the company’s mission. Mostly non-serif font (Arial, Verdana etc) is used in technology logos with an exception of Times New Roman.
The style in technology logos deeply affects their general idea. Thus, it is crucial for technology logos to depict the specific nature of the business for e.g., the flow or transmission of data, communication or networking through the design elements, while encompassing all the other essential features of the technology logos.
Color is by far the most important feature of any logo, including technology logos. It not only gives the logo an attractive look, but also expresses the strength and ideology of its owner. Thus, it is safe to conclude that colors largely decide the success of any logo. technology logos mostly have shades of blue, green, black and orange. These colors represent the developmental and technological aspects of the IT business, and, also provide the technology logos with attractive facade.