The structure and color scheme of the London 2012 logo is suggested quite mindfully, whether it’s about typeface, color and likeness. With the use of fascinating shapes and turns, and vibrant colors; the Logo conceives a feeling of strength. The Emblem colors are an updated revolving to the colors of the Olympic Logo. The colors are enthused by the industry of media, communications and latest trend. The Logo is the year 2012, specific factor everyone can recognize and appear to be part of. It strives to be simple but strong. Showing creativity in a way the Logo is employed with stirring graphics also contributes to its power.
The Olympic Logo draws on the number 2012 – the year from the mega event and includes the Olympic Rings; among the worlds’ most recognized symbols, plus the word ‘London’ – the most diverse city on the globe. The first time for an owner city, the Logos for the Olympic sport and Paralympic sport depend on the same center form, highlighting London’s dedication to hosting a really incorporated Paralympic sport. Designed as an inclusive element of our tactic to inspire accessibility and involvement, the Brand is formulated being co-created and brimming. The Logo works as a screen to show suitable content like capturing pictures, illustration or artwork. It has rendered financial sponsors to illustrate an authentic relationship by modifying the color or the graphics of the Brand to match with their business colors or precise campaign. Lines come to out of the shape and twists of the Logo to have feel of a energetic geometry that forms the essence of all aspects of consideration for artists, architects and graphic designers. The traces encompass our invitation to the world to join together and stay empowered by the strength of the sports athletes competing at the London 2012 mega sport event.
The four initial colors in the London 2012 identity – pink, blue, green and orange – were inspired from the worlds of media, communications and latest trend. The colors have been attentively picked to convey the essence of the London 2012 Games: enthusiastic, essences, vibrant and youthful. The motto for London 2012 is ‘Inspire a generation’, reflecting the commitment made when London bid for the sport.