Idea of Logo
It’s a misconception that the concept of logo came into being around the same time as internet did, but it’s history is a lot older than people imagine. It is believed that the existence of logo is from the time of Romans, Egyptians and Mesopotamians.
Logo should be useable on Different Mediums
Media development represents a very important fact when it comes to a logo. In the days gone by trademarks were used only when it came to printing; the style of the logo the quality were no way near as important as it’s now. A modern logo should be printable on variety of mediums, such as business cards, brochures, banners, clothing etc.
The Logo should be easily recognizable and memorable
Simplicity is the key when it comes to designing a logo. The thing that should be given the most importance is trying to make sure that the logo is a memorable one and is easily recognized.
Colors of a Logo
Colors are of high importance for a logo, as different colors evoke different feelings. For instance blue evokes a feeling of dreaming, red in a way evokes the feeling of danger or something prohibited and green evokes the feeling of calmness. Check our post for Color Psychology.
It is a known fact that everything in life can be resolved with a simple smile. What we mean by smile here is “simplicity”. We believe this to be of utmost importance as in most cases simplicity explains things in a much better way than the things that are complicated or too fancy. Simplicity is the way to go.