logo for diaspora group

focusing on collaboration in economic innovation

Contest Holder
Design Category
Logo Design
Winner(s) Selected

1st Prize

Winning design by erwinz for Contest: logo for diaspora group

Contest: logo for diaspora group
Category: Logo Design
Launched: Thu, 15 Dec 2011 00:51:00 +0000
Received: 24 designs from 11 designers
1st Winning Design by: erwinz
Closed: Thu, 22 Dec 2011 00:51:00 +0000

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Winning Design(s)

Creative Brief

Contest title: logo for diaspora group
Sub title: focusing on collaboration in economic innovation
Category: Logo Design

We are looking for an executive looking logo for a diaspora group.


Kenya Diaspora Development Collaborative looking for a logo to depict its core vision and mission.

Kenya Diaspora Development Collaborative offers Kenyan Diaspora members a rallying point for mutual self advancement through cooperative ventures aimed at enhancing sustainable economic development in Kenya. The Kenyan Diaspora can be described as a group that has gradually constituted itself after a protracted period of individual emigrations, mostly between 1990 and 2010. The majority of the members of Kenya Diaspora Development Collaborative are therefore first generation immigrants to North America, Europe, Middle East Australia/Asia. The majority of them are professionally trained (over 80 percent have at least an undergraduate degree). The logo should thus depict:1.      An effort of these scattered individuals’ collective commitment to the maintenance or restoration of their original homeland and to its safety and prosperity. 2.      Cooperation among members of the Kenya Diaspora to advance their own economic interests.3.      Fostering innovative ideas that translate to high powered business ventures for investment back in Kenya.


Kenya flag

kenya map outline

kenya map world

kenya map in national colors

UN map for inspiration about idea of collaboration, protector, support etc

Alfa Romeo Logo

What I want:

The central idea is that these scattered emigres are reaching back to help heal the motherland. The national colors are as in the flag: green, black, red and white. Attention should be made on the quality of the colors--deep green, glossy red, glistering back and white. Otherwise the designer can try any nice ideas that come to mind. The full name Kenya Diaspora Development Collaborative or abbreviation KDDC should be inscribed somewhere on the logo. The lettering should be glittering gold like in Alpha Romeo logo . Without restricting artistic creativity, the alpha romeo logo is a good model to start with.

What I don't Want:

Not to use abbreviation letters KDDC themselves to form logo

Contest Material

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Contest Holder has not uploaded any file(s).


user avatar erwinz Designer
Fri, 23 Dec 2011 05:04:18 +0000

to the contest holder, greenresponsibility,
I have upload the design to my personal blog
so you can give feedback, thanks

user avatar erwinz Designer
Tue, 20 Dec 2011 01:12:25 +0000

thank you greenresponsibility,
i will get back with some improvement. feel free to give suggestion or comment.

user avatar greenresponsibility Contest Holder
Mon, 19 Dec 2011 17:00:58 +0000

Many thanks to all the designers who who have submitted entries. A few pointers: #23- I like the handshake. It brings out that collegial feeling we are trying ti depict in the logo. The problem is that it is not "executive" enough. #17 is closest to what we are looking for. I is not the same old same old circle. Now Erwinz can add something to show that collegial feeling referred to above. The circular writing of the association name as in #16 is preferable. More later.

user avatar 69 design Designer
Sun, 18 Dec 2011 11:36:09 +0000

thanks to spyrogyra for support

user avatar greenresponsibility Contest Holder
Thu, 15 Dec 2011 06:11:14 +0000

Thanks to each designer who has submitted. In response to the drafts, it is difficult for me to depict in picture form what would be the ideal logo. I can only put it in words. The pictures may provide symbolism/ meaning to the association members. They are not meant to instruct or restrict designer from creative output. In other words it is not something like this flag+map+national colors+association name=logo.

The central idea is that the emigres are reaching back to help heal their motherland. Hows can we depict the emigres? Probably as business executives? How do they reach out? Alfa Romeo logo is quite intriguing. It can guide and does not have to be taken literally. We don't have to have a circular logo--we just want an appealing logo.

Please note how the Alpha romeo logo--inside is divided into two--on the left-is the red cross and on the right the green snake. Could we have kind of a balancing too--with motherland represented by the colors/flag etc (and it doesn't have to be the map/flag as whole--just depictions), and on the other hand--the Diaspora? The logo should be a complete message so that even without writing Kenya Diaspora Development Collaborative, someone looking can deduce what it may mean.

Kenya---supplied national symbols
Diaspora----These are the emigres--should be depicted --
Development--This is mainly economic development through innovation--as we know cutting edge innovation is now high tech
Collaborative--this depicted by symbols of cooperation, collaboration, joint venture etc

So far, I like #8 because it has tried to get out of the box--the edge is not a ring and the color choices are cool.. #6 stands out because the green symbol of collaboration (nice try). 1 to 5 are essentially the same thing--map/flag inside a circle. For #3 and #4--I like the color choices

user avatar spyrogyra Designer
Thu, 15 Dec 2011 05:26:11 +0000

Very nice designing #1, well done

About Contest

Contest Information
Held by: greenresponsibility
Category: Logo Design
Created on: Thu, 15 Dec 2011 00:51:00 +0000
Ends on: Thu, 22 Dec 2011 00:51:00 +0000
Total designs: 24
Total designers: 11
Status: Winner(s) Selected
Is featured: Yes

Following are the prize(s) for contest logo for diaspora group

1st Prize: $104
Contest Result
1st Winner: