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Logo Design Trends for the Second Half of 2024

Logo Design Trends for Second half of 2024

As we venture into the second half of 2024, the world of logo design continues to evolve at a rapid pace. Brands are constantly seeking innovative ways to stand out in a crowded market, and logo design trends play a crucial role in shaping their visual identity. Whether you’re a business owner looking to refresh your brand or a designer aiming to stay ahead of the curve, understanding these trends can give you a competitive edge. Here are the top logo design trends to watch for in the latter half of 2024.

1. Minimalism with a Twist

Minimalism remains a dominant trend, but it’s being redefined with subtle, creative twists. Designers are incorporating unexpected elements such as asymmetry, unique typography, and negative space to add character to minimalist logos. This approach ensures that logos remain simple yet memorable, striking the perfect balance between sophistication and creativity. Explore our logo design portfolio to see examples of minimalist logos.

Proposal Generating Software Logo Design

“Proposal Generating Software Logo” by boogie woogie

Key Features:

  • Clean lines and simple shapes
  • Asymmetrical layouts
  • Innovative use of negative space

2. Retro Revival

Nostalgia continues to be a powerful force in design. Retro-inspired logos are making a comeback, drawing from the aesthetics of the 70s, 80s, and 90s. These logos evoke a sense of familiarity and comfort, making them particularly appealing to brands looking to connect with consumers on an emotional level. Learn more about our custom logo design services and how we incorporate retro elements.

Atchison Rail Museum Logo

Atchison Rail Museum Logo by wow

Key Features:

  • Bold, vibrant colors
  • Vintage typography
  • Classic iconography and motifs

3. Abstract Geometry

Abstract geometric shapes are becoming increasingly popular in logo design. These designs leverage the power of geometry to create visually intriguing and modern logos that stand out. Abstract geometry allows for a high degree of versatility, making it suitable for a wide range of industries. Discover our design process to understand how we create these unique logos.

Logo Design for Jewelry Company

“Logo Design for Jewelry Company” by al alif

Key Features:

  • Geometric patterns and shapes
  • Abstract and conceptual elements
  • Versatile and adaptable designs

4. Hand-Drawn Elements

In a digital world, hand-drawn elements offer a personal touch that can make a brand feel more authentic and approachable. Hand-drawn logos often feature illustrations, custom lettering, and organic shapes, giving them a unique and artisanal quality. Read our client testimonials to see how hand-drawn logos have impacted their brands.

Cartoonish Kraken Design for a coffee shop!

“Cartoonish Kraken Design for a coffee shop” by walangsangit

Key Features:

  • Custom illustrations and lettering
  • Organic, imperfect shapes
  • A handcrafted, personal feel

5. Gradients and Duotones

Color gradients and duotones are making a significant impact in logo design. These techniques add depth and dimension to logos, making them visually striking and dynamic. Gradients and duotones can also help a brand convey a modern, cutting-edge image. By blending multiple colors or using two contrasting colors, designers can create eye-catching and modern logos that stand out in a digital landscape.

Digitally Printed Tapestries Startup Logo

“Digitally Printed Tapestries Startup” Logo by must design

Key Features:

  • Smooth color transitions
  • Bold duotone combinations
  • Enhanced visual depth and interest

6. Eco-Friendly and Sustainable Themes

As environmental consciousness grows, many brands are adopting eco-friendly and sustainable themes in their logos. This trend often involves earthy colors, natural elements, and symbols that reflect a commitment to sustainability and environmental responsibility.

Gross National Happiness USA - logo

“Gross National Happiness USA – logo” by AlphaCeph

Key Features:

  • Earthy and natural color palettes
  • Nature-inspired icons and symbols
  • Eco-conscious design elements

7. Animated Logos

With the rise of digital media, animated logos are becoming more prevalent. Animation adds a dynamic aspect to a brand’s identity, making logos more engaging and memorable. Animated logos are particularly effective for use in digital platforms, including websites, social media, and video content. Discover how we create animated logos.

Meta AI: Animated Logo

Meta AI: Animated Logo

Key Features:

  • Dynamic and engaging
  • Ideal for digital platforms
  • Enhances brand storytelling

8. Responsive Logos

In an era of diverse screen sizes and resolutions, responsive logos are essential. These logos are designed to adapt seamlessly to different contexts, ensuring they look great on everything from business cards to billboards and mobile screens.

EC Apparel Logo

“Clothing Company Logo” by ap

Key Features:

  • Scalable and adaptable designs
  • Simplified versions for small screens
  • Consistent branding across all platforms


Staying on top of logo design trends is crucial for maintaining a fresh and relevant brand image. The second half of 2024 promises to bring exciting developments in logo design, from minimalism with a twist to the resurgence of retro styles. By embracing these trends, brands can create compelling logos that resonate with their audience and stand the test of time.

At 110Designs, we specialize in creating custom logo designs that align with the latest trends while reflecting your unique brand identity. Whether you’re looking to revamp your existing logo or create a new one from scratch, our team of experienced designers is here to help. Learn more about our logo design services and how we can elevate your brand to new heights.