Even in today’s high-tech, digital world, flyers are still a great, incredibly effective way to market your business.
Cheap, fast to produce, eye-catching, and informative, it’s well worth including flyers in your marketing arsenal. A great flyer attracts and holds the viewer’s attention long enough for them to act on the information you’re trying to convey.
There’s still a lot to be gained from using flyers in terms of bolstering sales and creating brand recognition. Using a combination of font, artwork, and color, a creative designer is able to construct a compelling and impactful visual narrative. As a business owner, this means your customer will see your flyer and take action towards the goals or target you have in mind.While color, style, and tone can all differ, project-to-project and client-to-client, there are a few tips and tricks that you can apply to your flyers whatever the need. This can help your flyer not only look fantastic and stand out but ultimately entice more customers to act on what you have to offer.
10 Tips & Ideas on How to Make a Flyer that Stands out
Having a memorable, impactful flyer is vital.
If you’re launching a flyer campaign and have failed to consider how to make the most out of your flyer design, you may as well throw your money in the nearest bin. So it’s important that you do everything to make flyers that stand out.
To do that, take a look at our 10 tips & ideas for how to make a flyer that stands out!
1. Make use of a Call to Action
Using call to action phrases like “call now”, “visit the website”, “offers expire soon” etc. goes a long way to your flyer’s engagement with your viewers.
Call to actions signal to your audience what to do next, encourages brand engagement, and ultimately boosts conversions. Since the ultimate goal of any marketing is to see a return on investment, upping your conversion rate is vital to your success.
As a trigger, a call to action has been proven to boost conversions by as much as 80%.
While it may be over the top or unnecessary, adding a call to action always pays off. If you don’t ask or direct your customer to take action, odds are, they won’t.
2. Make infographics with Piktochart
Great flyers and great infographics share a lot in common.
Informative, colorful, eye-catching, and to the point, they’re a great way of getting your message across without overwhelming the viewer. Infographics are the perfect medium for you to combine with your flyer design to attract attention immediately.
This is because humans are such visual creatures.
Infographics are a great way to boost conversions while making receiving information fun and informative. If you think it may be a bit of an uphill battle when it comes to creating them, there are a lot of online platforms like Piktochart that will do it for you!
3. Print in High Quality
When you’re designing your flyer, it’s important to not forget about how you want your flyer to look after the final print. Quality print can be just as important as quality design. For a budding designer, there’s always room to learn more about great flyer printing.
Whether you opt to use a regular, glossy, or laminated finish can help you make a great first impression and help immediately convey the quality of your business or product. High-quality brands seldom print in black and white, standard paper after all.
Quality flyers, printed on quality paper with quality finishes are not only more professional and presentable, but they’re usually also more durable.
This means that if a customer takes the flyer home or shows it to someone, it can be seen by more people without distorting your incredible design.
4. Emphasize your benefits
Like any consumer, when someone is given a flyer, the first thing on their mind is, “What’s in it for me?”. Being able to answer and highlight your benefits quickly can go a long way when it comes to converting prospective customers.
Short text that’s to the point can be very impactful. Especially when you combine it with keywords like:
The biggest point of any flyer is to try and promote and inform. Use your flyer to promote the main benefits of what it is you are trying to sell. You need to provide reasons for a customer to choose you over something or someone else.
Remember to keep it simple and only highlight the most important points.
5. Keep it simple
There’s a lot to be said for simplifying your design.
Busy, cluttered design with too much information or too many images and graphics can often cause a customer to lose interest or pass it over. It’s important that, for the most part, you let your design speak for itself.
As Einstein once said, “Any intelligent fool can make things bigger and more complex. It takes a touch of genius – and a lot of courage – to move in the opposite direction.”
6. Pay attention to typography
To the unknowing eye, typography and font is something few pay too much attention to in comparison to the more “wow” effects at a designer’s disposal.
Regardless, it’s one of the most powerful tools in any designer’s arsenal.
A unique typeface of the right size, in the right color is just as effective as some noisy pictures or flyers with load offers. Sometimes it’s the simplicity in design that can draw in a viewer’s eye, especially if it’s done creatively.
Once you get into it, choosing and selecting the right typography can be just as fun and eye-catching as any element of design you can think of!
7. Use an attention-grabbing headline
Great headlines grab attraction.
It should be as straight to the point as possible since it’s one of the first things the customer will see. Customers must know exactly what it is you have to offer.
For that reason, your headlines should be easy to read as well as unusual, catchy, memorable, and stand out.
Doing this enables you to grab the attention of prospective customers and makes your message stick in their minds.
8. Think outside the box
While this may sound like an obvious concept, there’s a lot to be said for thinking outside the box.
When it comes to designing a flyer, you almost immediately envision an A5 or A6, portrait-orientated piece of paper. Glossy if you’ve got the budget. One, maybe two images with just enough text to be informative without being overwhelming.
While there’s nothing wrong with that, flyers are an excellent opportunity to embrace your creative side. Unique color combinations, textures, fonts, graphics, and a host of other tools are all at hand for a designer to embrace what makes them special and help translate that to the product.If you fail to embrace your creative side while attempting to just get the facts out there, not only will you be making a flyer people may not see, you’ll be designing a flyer nobody wants to see.
9. Offer a discount
Discounts and limited-time prices are a guaranteed way to entice customers.
Whether you choose to include a coupon, promo code, or QR code, this encourages viewers to further engage with your offer as well as encourage a digital connection. If you’re looking to generate web traffic or have a web-based business, this is a fantastic bonus.
Remember, if you’re going to offer discounts, it’s important to include how long the offer is valid for.
It’s a tried and tested technique but one that’s definitely worth including. When it comes to marketing, oftentimes you don’t have to reinvent the wheel. Including this tried and trusted method is guaranteed to give you great ROIs.
10. Consider bleed and borders
If you’re not going to be including photos or graphics in your flyers and are looking at unique, typographic designs, you can always make use of ribbons, banners, and dividers.
If you don’t plan on using any border effects to complement your design, remember to include a bleed section. For those who don’t already know, this is to avoid embarrassing white stripes appearing along the edge of your work.
By planning for a bleed section, you avoid your background color or image not being shown the way you want to when you’re in the design phase.
Those white lines can have a major effect when it comes to cheapening the look of your printed work. That’s the last thing you want when you’re trying to sell the quality of your brand, product, or business to a consumer.
Even in 2022, flyer marketing is an incredibly rewarding avenue to take. With a conversion rate of roughly 1 in 4, it’s well worth getting right.
Despite the increasing growth of digital advertising spaces, flyer marketing can still play a vital role in direct marketing as well as directing customers to your digital spaces through digital discounts, promo codes, and other means.
Aside from that, a flyer is a way to introduce your brand to a new, often much more directly targetable market. Your flyer is the first impression a lot of potential customers will have so putting your best foot forward is essential.
Luckily, these 10 tips and ideas for how to make a flyer that stands out will have you doing that in no time. Especially if you use them to enhance your already brilliant design instincts!