Despite how big is your business, a logo is one of the most significant branding elements you can have. It’s the key that will get your business noticed. Too often, small business owners think a professionally designed logo is an expensive project just for the “big dogs.” But a great logo can be affordable — and is essential for every business.
Your logo is the focal point for your marketing strategy that associates a memorable symbol or image with your business. It’s one of the primary things a customer sees, draws in visitors’ attention and instantly determines what you do.
A logo establishes credibility, legitimacy and professionalism
Your business gets evaluated in less than 5 seconds. When a first impression is usually the last impression, having an impressive logo is vital and creates a positive first impression in the customer’s mind. It says what your business does and what its values are. It communicates stability and reliability. When your logo looks professional, you look professional.
A logo builds customers’ trust
Create familiarity with your brand by displaying a strong logo on marketing materials, websites, social media, store fronts, vehicles, letterhead, uniforms, business cards and packaging. Over time, a great logo firmly lodges in customers’ minds, builds trust and will become inseparable from the brand itself.