The importance of branding is becoming more and more prominent in our online world and community. Every company and business professional is expected to have some type of logo, symbol or branding. There are several websites that provide resources such as templates for creating logos, but there is a lot more to creating your logo then simply using a ready made template. Here are 8 best practices you should implement while creating your logo design.
1. Keep it clean and simple
A clean and uncluttered logo activates optimistic people reactions. Simple says certainty and stability.
2. Be effective at any size
Your logo should appear as perfect on huge billboards as it does on business cards and social media.
3. Have a three-second hook
A potential customer should be able to catch on to the concept of your business logo design within three seconds of first look.
4. Be timeless, not trendy
It’s tough to support current messaging with a dated or irrelevant logo.
5. Be memorable and motivating
The world’s best logos imprint on the brain and trigger action.
6. Show, don’t tell
A well-designed logo is recognizable after a certain introductory period without the company name.
7. Look good in black and white
Well-designed logos are recognizable — and stay just as strong — when printed in black and white.
8. Be pro-produced
Enlisting the help of a professional design team ensures you avoid many common mistakes that amateurs often make.