What makes the design community fascinating is that there’s never a dreary time. Design is constantly changing with new styles, and these styles usually rule the field for a while. We’re part way through 2017, and by now, we have seen various logo design trends savoring their share of recognition.
Since we understand, a logo is crucial to your branding irrespective of business type, services or products. It is the initial thing that grabs the eye of your niche and ensures a solid business identity.
Retaining tabs on these styles is sufficient to make anyone’s head spin. Well, we got a plunge into the topic therefore you need not. Now we provide you with what we consider are the top 5 preferred logo design styles in 2017.
1. Simple
“Through simplicity comes great beauty.” It is usually the simplest of logo designs that grabs focus. Possibly for this reason flat design is now taking over the corporate world. Its acceptance has been stimulated through the likes of PayPal, Airbnb, Foursquare and Netflix. Simple logo designs are goal-oriented, memorable, and can be recognized instantly. Regardless of what styles appear and vanish, a smart logo design has eternal charm.
Example: Nike
Can it have more minimal than the classic Nike swoosh? The logo design for this well-known footwear manufacturer is simple, iconic, and anyone can comprehend the message behind it.
2. Negative space
Negative space is the term for the area in or around an object that is creatively utilized to form an additional shape within the logo design. Logos with negative space are well-liked since they inspire the viewers to take notice and find out the concealed vision. A logo with negative space can be smartly designed, humorous, and come having a further concept.
Example: FedEx
The FedEx logo was created in 1994. Subsequently, it has earned about 40 design awards and been rated among the most effective logos within the last 35 years.
If you adopt a closer inspection at the space between the E and the X, you will observe a little arrow concealed inside it. This arrow represents FedEx’s quickness joined with precision.
There is relevance in the color selections, also. To creatively split the entire of FedEx from its individual services, they use distinct colors for “Ex.” Such as, the orange Ex represents “Express,” while the red Ex is for shipping. FedEx has maintained to wrap up a whole bunch of information in its simple, clean logo.
3. GIF (animated logo)
GIF logo design includes animated graphics that are continually moving. Such a logo design is like a hybrid between static images and video. It’s grabbed on recently since they provide a completely new approach to get a viewer’s attention.
Thanks to social media sites such as Twitter and Tumblr, GIFs are experiencing a fresh heyday of popularity. Like small animations within the logo design is entertaining and can be performed pretty quickly.
Example: Giant Owl
The logo of Giant Owl (a London-based production company) features two giant, owl-like eyes that demonstrate the company’s name and mimic digital tape spools. The logo is even more given life by animating the eyes, which holds a viewer’s focus since the motion is so unforeseen.
4. Letter-stacking
Letter-stacking is an approach designers employ to put lengthy phrases and text without extending over a large area. Logos can incorporate vertical or horizontal inscriptions in conjunction with related graphic elements-an excellent visual blend. Letter-stacking logos are persuasive: spending some additional moments to untangle what it really states leads to enhance indelible.
Example: Oakland Museum
The Oakland Museum of California designed a logo which playfully sets the characters of their prolonged name into three parts and highlights its initials. Letter-stacking logos are a wonderful alternative for integrating lengthy, verbose business names.
5. Hand-drawn style
Regardless of the title, hand-drawn logos are not formally drawn by hand-rather, they provide the perception of a free-form design. These logos give a retro feeling of attraction and interact with viewers on a personal level. The warm, down-to-earth attraction that hand-drawn logos give is at times challenging to obtain having a strictly digital design.
Example: The Fitness Lab
In this case, a hand-drawn logo design perfectly conveys the fun, nice and relaxed tone the brand is targeting. Your business logo doesn’t always have to feature spotless digital design-a cheery doodle or drawing can be a fantastic beginning (such as this version!).
Covering up
Your logo is probably the most crucial branding resource in your strategy, so be sure to possess a strong one. These logo design styles will assist you to remain on top of the game even while they continue to keep changing.
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