Your logo is a lot more than simply a significant part of your marketing materials. It’s the face of your business. Your logo presents clients and potential customers a visual reference to combine with your business name, which boosts the memorability of your brand. There are a number of logical ways to approach the design process to ensure you end up with a logo that’s genuinely and exclusively yours.
Are you having a hassle getting the logo you want?
If you’re working with a designer and looking for “just the right” logo but receiving sketches that induce just frustration, don’t lose hope. Follow this advice to help you get your logo done properly:
1. Ensure that you’re working with a designer who is able to work in a style that suits you.
Look at their portfolio and be sure they’ve performed work that inspires you. If you’re having problems getting good outcomes from your designer, reconfirm they have carried out the task in their portfolio-that those samples weren’t produced by sub-contractors or workers in their firm.
Also, tell them which particular examples you prefer. A designer will probably have many different styles and tactics in their portfolio, so zeroing in on the logos you like-plus describing what you like regarding each one-can help get your task began on the right foot.
2. Collect other samples of logos you like.
With this, your designer will be able to have a sense of your style, rather than having to guess at your tastes. Example logos aren’t required to come from your competitors or your industry. They are to assist your designer evaluate your level of visual taste. Pick logos that visually suit your needs regardless of the company or product.
It’s essential that you send your designer logos, not photos or paintings. Photos and paintings are graphically quite different from a logo, plus they don’t often translate well from one medium to a different. And if there is one particular part of a logo that you love specifically-the font, color palette, or something about the icon-then tell your designer what it is.
3. Define your business.
Many times, clients give designers the least of knowledge, for example, business name and products or services. Then they expect designers to read their minds and perform a miracle. If you give so little details, how can your designer be likely to “get” what you’re all about and to translate your style and individuality into a exceptional logo?
Explain your designer about your business’s vision, what excites you about it, and how you want your clients to see your personality. Let them know about your clients-who they’re, what they need, and what their problems are. With this info, your designer will be considerably more able to produce a logo that absolutely conveys the quality of your business to clients and prospects.
4. Provide detailed comments.
Rather than saying “I don’t like them” when your designer shows logos to you and concluding the discussion there, engage in a dialog concerning the possibilities offered. Don’t just dismiss everything because it’s not perfect to begin with. Getting anything excellent may take a couple of tries.
Focus on the positive aspects of the concepts you’ve been given rather than the negatives. See if there’s anything in any of the logos that attracts you-or a direction in which you’re interested.
5. Split the design process down.
Go through the components of the logo separately. Sometimes a logo won’t appear suitable because it’s in the incorrect color palette or matched with the wrong font. Emphasis first on the logo icon and then evaluate the font. Apply color last so that it doesn’t distract you from the merits of the design.
If these measures fail, probably the best logo isn’t the one you personally love. Instead, your business may be better served by creating a logo that appeals to your clients.
6. Remember that your logo’s job is to attract your best clients, not simply to make you happy.
Rather than focusing on whether or not you like your logo, show it to some of your best clients and have their opinions. Sometimes, it’s better to have a logo your clients like than to like it yourself, because the logo’s job is to assist them to see your personality and remember your business, not make you proud.
Ask your clients what they think about your logo. Do remember that each client brings different particular taste to the table. Put the most weight on comments from clients who best match your perfect client profile. And be sure that you value their taste.
7. Ask your designer how to proceed in such cases.
This advice is my process. Another designer may have an entirely different strategy for avoiding a hitch along the way and creating a logo that looks as you imagined it. Just ask your designer to walk you through their process.
These steps should help you get closer to a logo that works well for your business and prevent going around in circles and getting frustrated. Even if your designer can’t study your thoughts instantly, it’s worth going through the practice to have the best logo possible for your business.
What do you think, just write in the comments below.