Logos play a vital role in communicating an organization’s message to people. However, the types of logo designs differ for each industry type. A logo consists of various elements such as colors, fonts, etc. through which its individuality is revealed. It is necessary for all these elements to match the message you are trying to furnish to your customers. This message has a great impact on them, as it portrays your company’s rapport as well as its function.
Colors play a vital role in conveying your message effectively. Whatever industry your logo belongs to, the color should be in accordance with the product or services being provided. For instance, medical logos usually consist of colors like white, red and blue. The reason for this is that red represents diseases, and blue represents their treatment as it is said to be the color of antibiotics. A medical logo using these colors clearly represents their motive of working for humanity, and their health-related problems.
Fonts or wordings used in the logos also help in conveying a message for the company. These fonts should be in accordance with the message being displayed in the logo. Many times, the need for fonts is not felt. Therefore, one is bound to find many logos without any wordings. Whatever the case, the fonts should be thoughtfully written. Fonts should possess the characteristic of versatility and look good in every size and shape. They must suit both color and the appearance of the final logo design.
Importance of style
The style of the logo is also one important thing to mention. The logo style is dependent on the service the company is providing. For instance, a medical logo providing the services of children’s health care will tend to be multicolored and consist of a palette of colors, whereas, a medical institution offering services to adults will have a logo which has a formal and professional look to it.
The gist of the whole above given passage could be concluded by saying that logos are a representation of the businesses and the diverse services a company is providing.