Everybody knows and is aware of that corporate logos perform a key function in the sales of a company. By the help of logos, one’s attention is attracted towards the company’s product. Some well-known examples are Gianni Versace, Armani, and Nike and all. If a person goes to a market to purchase a jeans and a t-shirts and if they will find the tags of these leading companies they will take it whether it’s original or not as these logos have occupied their value in the market.
These corporate logos must also reflect the motive of the company; the logos are a reflection of quality. The brand name and the market value depend on the logos. There are certain companies standing today, which are known for decades for their quality, and today if their brand name is only printed on a normal t-shirt people buy it just because of a rapport in market.
The following are advantages of a logo:
1. Creating an identity
A logo creates an identity in the market for a product such as the ‘NIKE’ sign. Now wherever and on whichever garment or shoe or any other stuff this sign is printed, the product is related to NIKE.
2. Helps in business
The logo also helps in business, as it provides an abbreviation or an emblem as recognition for one to immediately recognize who the product belongs to. For e.g. the abbreviation for Donna Karen New York is DKNY, which actually is such a long name just in a nutshell. This makes it easier for them as well as others to remember.
Usually people don’t like to hear such big names on their garments such as Gianni Versace. So, instead of that the company develops their logo; like the Versace’s sign is a lion’s face, which serves them as well as the customer.
4. Saving cost
Another very big advantage of a logo is that it really saves the cost of printing and all. For e.g. the ‘FEDEX’ company first considered its logo as ‘FEDEXPRESS’ but by changing it into ‘FEDEX’ they saved cost and made it simpler too. They saved their cost on the printing they had to do on their transportation, stationery, etc.
5. Must be suitable
Logos should be developed according to the product. For example, if adidas is a sports goods company, it has to have a logo that suits the sports goods. For instance, if they keep logo as the McDonald’s clown it won’t suit it at all and nobody will be impressed by the product. So the logo must be according to the product and what and where it has to go.
All the above points clearly state that these logos are of extreme value and provide an immense service to the product in its sale.