I do not like any of the logo design samples I have received! This company must be bad!
Often you could get several logo design ideas which simply do not suit your needs, it occurs. Usually a client does not know or can’t specifically explain what sort of logo he desires or what graphic he is looking for. Consequently, a good designer will try to ask the client as much as he could with regards to their preferences and likes in logos, but this is not always enough. Also keep in mind that at times a concept might seem proficient at initial thought, but exploring the outcomes on paper you can be aware that you don’t like them by any means. It’s natural to be disappointed when you’ve got a bundle of logo design samples that don’t go well with you, but it`s vital that you realize that as you are not purchasing a pre-made solution, shocks are not impossible nor improbable.
Consider a set of bad initial samples as merely another phase on the way to an awesome final logo design. It’s very unlikely that you will utterly dislike everything concerning the concepts provided. It is possible to go with and merge various elements from them like font, color, object, and layout and turn it into one great logo.
Even if the provided samples are really bad, you could possibly say the designers exactly what you don’t like about them, which helps them prevent identical mistakes in the next concepts. A poor set of samples, based on your view of it, can be a glass half empty or a glass half full. It’s a problem, possibly; however the 2nd round has a significantly higher chance of good results.
These concepts are quite simple… I could have made this myself! What a waste of money!
Yet another complaint we sometimes perceive: “It is not creative enough I really could have made a similar thing myself!”
If you consider regarding it, the logos of most famous companies are very simple: Sony, Nike, Apple, Facebook, IBM, Microsoft and a lot more. You should bear in mind the designers’ task. A simple logo is not comparable to a zero-effort logo! Behind every great logo, whether it’s complicated or perhaps not, it comes with a concept. Agreed, it might seem simple, but can you be sure simplicity is not precisely what your logo requires?
Remember that a good logo designer hears your guidelines and efforts to deliver logos according to your likes. If you do like the perception of Sony or Apple, never be surprised if you get numerous simple-looking designs that anyone can replicate promptly. Never mind the lack of complexity, observe the variety. Understand that a good logo is just not one that is highly illustrated or perhaps clever – a good logo is one that people don’t forget. Most ingenious concepts in life are quite obvious. Nike’s logo is very simple; however it suits the company perfectly.