Simple Scaling Book cover

Minimalist Book cover, spine and back cover

1st Winner
Simple Scaling Book cover

Ashfield got their new graphic design by running a design contest:

Simple Scaling Book cover



design entries

Experienced designers from around the world will contribute numerous concepts to you.



Collaborate with skilled and professional graphic designers to turn your ideas into reality.



Choose your preferred custom graphic design (or even two or three!), and the design will be exclusively yours.

It all began with a design brief.

The designers were able to grasp their design style quickly and interactively, resulting in a graphic design that precisely captured their needs.

Brand: Simple Scaling

Industry: Business & Consulting

Contest Description:

We have written a book about helping business leaders scale their business. We want the book to be simple on a white background using our brand colours. We want a minimalist look and feel that follows our brand guidelines with maybe a simple graphic to show the scaling aspect.

The title of the book is:

Simple Scaling: 10 PROVEN PRINCIPLES TO 10X YOUR BUSINESS (the font does not have to be in capitals

You can find our logo here: 

We want a book that uses our primary colours and some of our secondary colours which includes: 

  • White
  • Our lights blue which is

Our light blue is


PRINT(CMYK) 65 0 0 0


And darker blue (although we would not want this as the background)

PANTONE 70-3-6 C

WEB(RGB) 12 60 128

PRINT(CMYK) 100 86 24 19

HEX #0C3C80

Dark Grey pantones

Pantone 7540C

Web (RGB) 132  134  136

Print 0  0  0  60

HEX #848688

Light Grey Pantone

Web 169  171  174

Print 0  0  0  40




  • I want the book to look light and fresh
  • I want to see ideas on the blue background or white background using the colours above for text. I want the text to be really modern and sans serif.
  • I would like to see a simple graphic to represent the scaling. If there is no graohic the font needs to be really strong
  • We use arrows as part of the logo, so maybe something there
  • I would also like to see the spine and back cover with placeholder text as we don't have that yet
  • I am happy to have a different colour on the front to the back


Designers across the globe
unleashed their creative wizardry,
delivering awe-inspiring designs.

by Rooni
by zayd c

Ashfield worked closely with designers to polish their ideas.

Rate and comment designs

As design entries are submitted, you have the ability to provide ratings and comments, indicating your preferences and guiding designers in creating a graphic design that aligns with your vision.

And then, they picked a winner!

1st Winner
Simple Scaling Book cover
design #127 by Surekhan
Select a design that resonates with you and collaborate closely with the winning designer to enhance and complete your design. Once finalized, they will provide the necessary files for both print and digital usage. You will have full copyright ownership.
You will receive all the image files required to showcase your design across various platforms. This includes the original, editable file, along with a preview version that can be accessed on virtually any device.
If you have a clear vision of what you need, it's advantageous to collaborate with a freelance designer. In such instances, you can explore our designers' portfolios and discover the ideal match that aligns with your requirements.

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