Clinica Shaolin Logo

Brand Name:

Studio Leo Chen

PROPOSAL N.1 / DYNAMIC LOGO: Development of a single logo made up of three pictograms, which can also be used individually to indicate the three thematic spheres (Shaolin Medicine, Shaolin Clinic and the professional, Dr. Leo Chen). PROPOSAL 2 / UNIQUE LOGO WITH COLOR CHANGE BY SECTOR: Development of a single logo solution. Elaborated in 3 shades to indicate the three different thematic spheres (Shaolin Medicine, Shaolin Clinic, Dr. Leo Chen).

What are its values?Altruism FreedomRespect AwarenessWisdom WelfareA. Reality and themes of the projectShaolin Medicine - pivotal point at the base of the entire project. Millennial discipline on which all the activities proposed by the clinic are based. It includes Zen (meditation), Healing (ancient practices that nourish the body as a whole) and Medical Gymnastics (practices for maintaining health).(it is a project with a social purpose, it goes to educate the healthy population and strengthen the immune system with proper nutrition, posture and breathing, with adequate motor activity thanks to Natural and Preventive Medicine, with Awareness practices and with Psychology Health. It develops and promotes Salutogenesis to block the road to the hospital.)Dr. Leo Chen - actualizer of Shaolin Medicine. Expert doctor and sole delegate of the discipline at European level. Coordinator of the activities and main contact person for the method proposed by the clinic.Shaolin Clinic - Operations and research center of Shaolin Medicine. Physical place where the activities are carried out.B. Activities carried out within the ClinicResearch and updating of operators and customers;Meditation and mental relaxation;Treatment path based on acupressure, in particular of the pelvis;Health gymTraining courses for operators and individuals;Meetings and workshops;

C. Company missionPromote the philosophy and method of Shaolin Medicine in the West, making them accessible also to European citizens, through the activities and services offered by the Clinic.We therefore want to give people the opportunity to become part of this reality, until now kept secret and reserved for the Chinese elite class, accompanying and supporting them through a path of psycho-physical treatment, totally natural, which leads to the awareness of oneself and one's own well-being.We want to make each client the protagonist of their health by offering them in addition to the treatment path, information and notions that can be acquired through different channels: video material offered free of charge, evenings, meetings and workshops held by professionals and, finally, organizing training courses for specialize as a "category operator".D. Corporate vision

The company vision is to make the Shaolin Clinic a specialized research and operations center. Becoming a point of reference for possible future locations that will be opened in the area, where services will be proposed that lead to the psychophysical improvement of the person and personal and professional success, thanks to paths based on oriental medicine.E. Target audienceUpper middle class and incomeWOMEN DOUBLE ROLE - women of middle-young age, middle-high education and income, extra-domestic occupations, attention to the image and aesthetic appearance in a modern and innovative style, who want to stand out socially, trying new experiences.IS FEMALE and MEN'S LITE - Women and men of young middle age, high education and income, professionals, entrepreneurs, officials, openness to change, experimentation, risk acceptance, professional and cultural planning, strong social demands, political participation, efficient, attentive to the care of the body and mind, with economic initiative, they privilege the realization staff, very involved in impulse buying looking for an alternative and innovative product, pay little attention to the high price and attention to advertising.THE PROTAGONISTS - Middle-aged men, middle-high education and income, high and medium professions, innovation and risk, leadership, organizational skills, professional planning, economic initiative, moral question.THE THE ASSAULT WORKER - Men 25-44, they do everything for success measured with money, high status, entrepreneurs and executives, good attention to advertising, no particular buying drive.HOUSEWIFE PARTICIPANTS - Women of middle age, high status, housewives or unemployed wives, focused on the private sector, attraction for money, investment in the body, desire for participation, volunteering, social tranquility, strong interest in the new product, attentive to quality.REQUEST LOGOFundamental aspects to take into account:The processed logos will be used on different communication channels (online and offline) depending on the topic addressed.3 reference sites will be created: Site drleochen.com / Site medicinashaolin.org / Clinicashaolin.it website

Questions to define the brand:What is the image you want to give of your brand?Security, prestige, trust and humanity. The image and the meaning of the brand must show the uniqueness of the project. The brand must best represent its characteristics: 100% natural, innovation, millenary history, care for the psychophysical well-being of the person, freedom of movement and freedom to live without depending on drugs and surgery.What represents him best?What best represents the brand is the concept of “completely natural innovative solution”. Compared to traditional medicine, in fact, the method implemented by Dr. Leo Chen of ShaoLin medicine, leads to the resolution of musculoskeletal problems and diseases related to stress without the use of drugs or surgery, using the technique of acupressure as the only means, performed on the pelvis area and other secret points, used in the massage as if they were light switches, in order to restore the right balance of bones, muscles and organs, consequently to balance energy, biochemical and cellular levels, resolving pathologies up to at the root, in addition to the work on Shaolin awareness in everyday life, to make sure that the patient becomes the protagonist of his own health.Another fundamental aspect is the millennial history that accompanies it: Shaolin Medicine is a method of treatment reserved, until 2010, for the Chinese emperor and his court, now accessible to the Western world. Dr Leo chen is the only doctor in the world to possess the sacred books of the secrets of ShaoLin medicine, updating them to a western context.

Logo features:SimplicityConsistencyRecognizability and MemorabilityEleganceDynamismColor palette - free choice, we suggest:Metallic colors (Gold / Silver / Bronze)Shades of BlueShades of YellowShades of Green

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