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Construction logos are represented in a manner that pertains to the field of construction, and organizations belonging to this industry would carry the same characteristics. Every field in the professional sense has its own set of characteristics. These characteristics help in representing a field anywhere, and organizations belonging to these fields carry the same characteristics. While designing a logo for a company in this industry, these characteristics play an immense role. Some of the important characteristics that need to be focused on while designing a logo for a construction company are given below.
Choice of color
Colors used to create a logo for a construction company would be formal. These would have to be colors that are on the dull side, as they help to create a sober effect. Bright colors cannot and should be used because they do not give a professional approach to the logo and the company as well. Colors that would most commonly be used would include: shades of brown, black, grey, darker shades of blue, etc.
Fonts and writing styles
The fonts that are used in order to design a logo for a construction company would have to be formal. When we say ‘formal, we mean that it would normally not be italicized or be one of the stylish fonts. The font itself would be simple and have a corporate approach such as a serif font. Often the font would be bold to create a severe effect.
Nature of Graphics
Logos designed for construction companies are ones that have to be formal. At the same time, they can also have a bit of style to them. This is because of the fact that they are concerned with designing housing and other structures. Being artistic is part of their strength, and so, the logo itself may have a bit of style to it. However, traditionally, when a construction logo is designed, it is common to incorporate shapes that represent home structures, such as slant roofs.
Logos for construction companies are ones that are usually plain with a structure of a home in the logo. Also, it is common to have the name of the company below the structure in the theme color of the company.